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Five Tips to Measure the ROI of Your Blog
Every week you set aside a couple of hours to pour your heart and soul into your blog post. You create images for pinning, you use best SEO practices, and you edit again and again before you hit...
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How To Measure The ROI Of Your Social Media Marketing
“What’s the ROI of your mother?” Ah yes, the famous “You can’t measure the ROI of social media” answer from Gary Vaynerchuk. It is appealing to believe this. If it’s true, you don’t need to answer to...
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7 Things You Must Know Before Hiring an Inbound Marketing Agency
You’ve heard the buzz about inbound marketing and how well it works, and you’re thinking – we need that! But, you don’t have the time or inclination to develop and implement inbound strategies...
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7 Ways to Measure and Improve the ROI of your Marketing Emails
In 2013, 182.9 billion emails were sent every day, according to The Radicati Group’s “Email Statistics Report, 2013-2017.” And if they’re reporting on trends that haven’t even HAPPENED yet, you know...
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How To Increase Lead Generation Quality And Quantity In No Time
It’s such a great feeling when your website traffic starts to grow. But what happens if that traffic isn’t actually generating any leads – or at least not any good ones? Don’t despair! Improved...
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Better Lead Generation Starts at Home – 3 Homepage Hacks
Capturing more leads on the most-visited page of your website is often a matter of making some very simple changes to your home page. So let’s jump right in to the easy homepage hacks that can make a...
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Lead Generation Hacks: Amazing Call to Action Tips to Try Right Now
A “Call-to-action” or “CTA” is marketing speak for an image or link that takes people to a landing page where you can then ask them for some some contact information in exchange for high-value content...
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Lead Generation FAQ: How Much Content is Enough?
Websites with 51-100 pages get 48% more traffic than sites with fewer pages. Boosting your traffic is one good way to increase the number of leads you generate. However, just any old page isn’t...
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7 Landing Page Tweaks For Better Lead Generation
If the traffic to your landing page is good, but lead generation is stalled, make these changes today! 1. Add bullets If your page doesn’t already use bullet points, add them immediately! Landing page...
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Lead Nurturing From Download to Customer – A Simple Approach That Works
After you generate some quality leads, you’ll want to move them closer and closer to a sale or a consultation. You’ll do this by sending a series of targeted email messages over a period of time. Lead...
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How to Amplify Your Content with Pinterest Promoted Pins
Pinterest is proving to be an amazingly powerful traffic driver for us and for our clients. So, when Pinterest announce the release of Promoted pins, we couldn’t wait to try it! We have found promoted...
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Blog Post DOA? – Resurrect it Now!
Your latest blog post is so full of good information, you should be selling it. It’s so readable, it should be used as an example in writing classes. The images are so gorgeous, you just can’t stand...
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Pinterest Promoted Pins – Should You Pay for Engagement?
Promoted pins have a new option – engagement pins. Should you try them or should you keep paying for clicks? Like many small business owners who have tried them, I’ve been thrilled with Pinterest...
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Deleting Underperforming Pins – Good Pinterest SEO Strategy or Waste of Time?
There is no point mourning the loss of the old chronological listing of pins on our Pinterest feeds. Those days are gone and we’ll be dealing with algorithm changes from here on out. That said, any...
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4 Easy Ways To Network On Twitter Before A Conference Or Event
Twitter is a fantastic tool for interacting with fellow conference attendees, speakers, and even organizers. You don’t have to wait until you get TO the conference to start connecting, though. In...
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5 Ways to Boost Your Productivity – No Apps Required
Optimizing the way you work in order to get more done makes good business sense. People use apps of all kinds, scheduling tools, timers, and more – all in an effort to accomplish more in less time....
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Pinterest Search – 11 Smart Places to Use Keywords for Better SEO
Let’s talk about Pinterest SEO. That’s right – while Pinterest boards and profiles can get ranked by Google, we’re talking about on-Pinterest searches. Want to be found in a keyword search on...
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Live Video Will Save Your Content Marketing – Here’s Why
Periscope. Snapchat. Blab. Facebook Live. If there was one clear takeaway from Social Media Marketing World last week it’s that live video is taking over the social world. Also, it was amazing and I...
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6 Ways to Make a Local Business Shine on Pinterest
Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next...
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Affiliate Links on Pinterest – What You Should Know
They’re back! About 18 months ago, Pinterest booted all affiliate links from its platform*, effectively pulling the rug out from under countless power pinners who used the traffic-driving powerhouse...
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Pinterest Strategy 101 – Creating Your Buyer Persona
Who are you pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on...
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Pinterest Promoted Pins – 3 New Conversion-Boosting Options
Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people...
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Pinterest Marketing 101: Pinning with Purpose
Pinterest is a huge driver of website, leads, and sales. According to a report by Shopify and Pinterest, Pinterest is the second-largest driver of website traffic among social networks and shoppers...
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Why Most Marketers Are Missing Out On Pinterest
It may come as no surprise to you that I’m rather bullish on Pinterest and the way its use can impact marketing success. I’ve seen it. I’ve done it. And it’s not that difficult! It’s for those reasons...
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Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic]
We love options. The more the better, especially when it comes to targeting our ads – because more targeted advertising means improved results for less money. At least, when you know what you’re...
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